Jenna Ortega, best known for her role in Wednesday, surprised fans with a daring new look at CinemaCon in Las Vegas on April 1. Although she was there to promote her upcoming film, it was her bold transformation that stole the spotlight.

She made a dramatic change to her look.

During a special promotion for her upcoming film Hurry Up Tomorrow, Jenna Ortega turned heads with a bold new transformation. Renowned for her signature dark, vampy aesthetic, she surprised fans by unveiling bleached eyebrows — a dramatic shift that popped even more against her rich, dark cherry-colored hair. The contrast made her striking new look all the more unforgettable.

The actress wore a purple Versace shirt with a groovy print, paired with platform lavender heels, a blazer, and shorts. Ortega’s beauty choices were a big departure from her usual style, with her newly bleached eyebrows making her almost unrecognizable.

She wore her long, straight hair with a part slightly off to one side. Her makeup featured heavy, smoky eyeshadow, lots of black mascara, and lips lined in taupe.

The look was inspired by actress from the ’70s.

Ortega’s makeup artist, Vincent Oquendo, revealed on Instagram that the look drew inspiration from a modern take on Faye Dunaway, channeling a ’70s vibe that complemented Ortega’s fashion that evening. The bleached brows also marked a shift from the once-popular full, bushy style made famous by icons like Brooke Shields.

In a recent interview, celebrity makeup artist T. Cooper explained that eyebrows “play a significant role in framing your face,” which is one of the reasons why the bleached brow trend is so attention-grabbing. Many celebrities have experimented with bleached brows over the years, and now Jenna Ortega has joined them, using this bold beauty trend to transform her look.

Fans couldn’t help but comment on her look in her recent posts.

Reactions to Jenna Ortega’s new look have been mixed among fans. While some were clearly impressed, with one commenting, “Bleached brows doing it for us,” others praised the color palette and her ability to continually raise the bar. Another fan praised her overall appearance, saying she always outdoes herself, absolutely perfect.

On the flip side, not everyone was on board with the bold eyebrow choice. One Instagram user bluntly stated, “Nah, this ain’t it, bring the brows back ASAP.” Another questioned, “She’s pretty BUT… Who stole her eyebrows?” while some playfully teased, “Jenna, my glorious queen, did you lose a bet?”

The bleached eyebrow trend isn’t entirely new — and naturally, tastes vary from person to person. Still, there’s no denying its growing popularity. In recent years, several celebrities have embraced the look, helping it steadily gain momentum across Hollywood.

Meanwhile, Jennifer Aniston has reportedly dissolved her fillers following online scrutiny, prompting intense reactions to her refreshed appearance.